Category: WebsiteTraffic

Want to increase your ranking on Google Search and other search engines? Here’s how you can do it!

SEO is the process of optimizing your website to get organic, free traffic from the search engine results page. SEO is important because pople are searching for your product online and when they do, your website should show up offering your products. However, that only happens when you rank better in a search engine. You can position your business to rank goood on search engines like Google, Bing and similar by a utilizing successful SEO. Better search engine ranking will bring you free organic traffic, i.e. leads and customers to your business. Online search has become the primary way for potential customers to find local businesses. A whopping 87% of people used a search engine to find a local product or service in the past month, the Local Search Association reports.

How to improve ranking on Google and other search engines with SEO?

The goal of SEO is to increase organic rankings, traffic and conversions. In order to implement SEO in the right way, you’ll need to:

• Definine your customer avatar (know your targeted clientele – determine clearly their demographics – age, location, income, profession, education and similar, as well as their goals, values, their pain points, their objections by buying…). Make a list of products or services that your customers are mostly searching for and their pain points – problems that you might solve with your product/service.
• Perform keyword research to identify the best keywords. Use Google Adwords Keyword Planner or SEMRush for free. Advices: avoid general keywords – be specific; analyze competition; Keyword Value – optimize your website with keywords that your customers mainly use in their searches. When analyzing your competitors, analyze their traffic (from where they get traffic), rankings (what keywords are they ranking for), how is their website structured for the keywords they rank for) and what type of content they produce and how frequently (blog or other channel). When it comes to your website, you should check how much traffic are you receiving from organic search, how many indexed pages you have on your website (if you have more pages with more content, the higher possibility to rank better on a serach engine), website speed (you’ll rank better if your website is fast), mobile responsiveness of your website, website bounce rate (how long are people staying on your website), website sitemap (submitting all your website pages to Google so that they can crawl it and understand it, backlink analysis (what other websites are linking to your website to increase your website’s authority), tag opmitimization (optimizing your meta tags, title tags with the keywords you want to rank for), image optimization (naming your images with your keywords).
• On-page website optimization. In order to rank better, you’ll need to optimize your website coding, meta description, HTML tags/title tags, keyword density (how often are your keywords used in your website), sitemap. One of the convient ways to do that is to install YoastSEO plugin which will literally walk you through the process of optimizing your website for SEO.
• Increasing your ranking with SEO link-building – search engines like that. Now, let’s assume that you can be found on Google but maybe on the page 50. Well, the news is that noone will look at the page 50 on Google search. You have to be on page one or two. In order to rank better – you should use link-building i.e. creating backlinks. What’s a backlink? It’s simply a link to the external website. Google likes backlinks because more backlinks you have, you are more exposed to the internet, which in return shows that your website is relevant. So, advice is to have as many backlinks as you can but of a quality content. SEO link-building tips: guest blogging – write a blog post for free on a blog or website of a relevant party; if you sponsor an event – ask the website master to link to your website, create a link-worthy content (write what people like to read about). Other way to increase your ranking is also to write a blog around your customer searches and around your primary keywords.

Learn more SEO tips in one of my next blog posts. Stayed tuned.