IT in marketing – Shared Knowledge

Want to increase your ranking on Google Search and other search engines? Here’s how you can do it!

SEO is the process of optimizing your website to get organic, free traffic from the search engine results page. SEO is important because pople are searching for your product online and when they do, your website should show up offering your products. However, that only happens when you rank better in a search engine. You can position your business to rank goood on search engines like Google, Bing and similar by a utilizing successful SEO. Better search engine ranking will bring you free organic traffic, i.e. leads and customers to your business. Online search has become the primary way for potential customers to find local businesses. A whopping 87% of people used a search engine to find a local product or service in the past month, the Local Search Association reports.

How to improve ranking on Google and other search engines with SEO?

The goal of SEO is to increase organic rankings, traffic and conversions. In order to implement SEO in the right way, you’ll need to:

Definine your customer avatar (know your targeted clientele – determine clearly their demographics – age, location, income, profession, education and similar, as well as their goals, values, their pain points, their objections by buying…). Make a list of products or services that your customers are mostly searching for and their pain points – problems that you might solve with your product/service.
Perform keyword research to identify the best keywords. Use Google Adwords Keyword Planner or SEMRush for free. Advices: avoid general keywords – be specific; analyze competition; Keyword Value – optimize your website with keywords that your customers mainly use in their searches. When analyzing your competitors, analyze their traffic (from where they get traffic), rankings (what keywords are they ranking for), how is their website structured for the keywords they rank for) and what type of content they produce and how frequently (blog or other channel). When it comes to your website, you should check how much traffic are you receiving from organic search, how many indexed pages you have on your website (if you have more pages with more content, the higher possibility to rank better on a serach engine), website speed (you’ll rank better if your website is fast), mobile responsiveness of your website, website bounce rate (how long are people staying on your website), website sitemap (submitting all your website pages to Google so that they can crawl it and understand it, backlink analysis (what other websites are linking to your website to increase your website’s authority), tag opmitimization (optimizing your meta tags, title tags with the keywords you want to rank for), image optimization (naming your images with your keywords).
On-page website optimization. In order to rank better, you’ll need to optimize your website coding, meta description, HTML tags/title tags, keyword density (how often are your keywords used in your website), sitemap. One of the convient ways to do that is to install YoastSEO plugin which will literally walk you through the process of optimizing your website for SEO.
Increasing your ranking with SEO link-building – search engines like that. Now, let’s assume that you can be found on Google but maybe on the page 50. Well, the news is that noone will look at the page 50 on Google search. You have to be on page one or two. In order to rank better – you should use link-building i.e. creating backlinks. What’s a backlink? It’s simply a link to the external website. Google likes backlinks because more backlinks you have, you are more exposed to the internet, which in return shows that your website is relevant. So, advice is to have as many backlinks as you can but of a quality content. SEO link-building tips: guest blogging – write a blog post for free on a blog or website of a relevant party; if you sponsor an event – ask the website master to link to your website, create a link-worthy content (write what people like to read about). Other way to increase your ranking is also to write a blog around your customer searches and around your primary keywords.

Learn more SEO tips in one of my next blog posts. Stayed tuned.

Since I enjoy networking and I’m also in the stage of getting known with the city, establishing new connections and figuring out how it all goes here, I’ve decided to start with my new networking adventures.

Last week I attended a gathering of a new networking group in Louisville. It’s established by two young professionals working in the field of real estate. Their vision and goal was to connect with potential prospects, people with similar interests and to hear other people’s opinions and business ideas. Finally, the master mind group is established to give each other support or advice related to our company start-up or a new business adventure.

It was interesting to hear courageous and business minded people from different fields of work. In this session, four people interested in establishing their own real estate business participated, three of us are from the marketing field, one from the field of finance and one was an innovator.

Of course, we all have different reasons why we came to this networking event. One of them, owner of the marketing agency, was really struggling surviving in the market. According to what he said, he is in this business for twenty years now, but he constantly has only one or two clients that keep his business alive and he never knew what will happen to his business after the current client leaves. So, he doesn’t like keeping all of his eggs in the same basket and wants to find a solution. In my opinion, his challenge is that he’s not keeping up with current trends in marketing field. But, I can understand that. World today, in general, is changing very quickly. Therefore, lifelong learning is crucial for success of any of us. Other thing is that some fields of work are changing so rapidly that it has become quite a challenge to follow up with its constant progress. This is especially related to the field of marketing and IT. Actually, these two field have become so much related that today’s marketing guru actually must be almost an IT expert as well. Digital Marketing and Social Media Marketing are the core of all marketing campaigns nowadays. I, myself, as a marketing professional, find it, pretty challenging, to follow up with this constant changes. I’m constantly learning new things, but sources from which we can learn are numerous and it’s all time consuming. No wonder that we often feel overwhelmed. This is one of the burdens that professionals in this field must count on. Another issue in today’s world of marketing is that people tend to misinterpret marketing. Nowadays, many think that marketing equals advertising. Others just jump-in in this field although they are technology, and not really marketing, professionals. Marketing is much more than being skilled in new technologies. It’s a science. An IT expert may know all digital tools to market a product but he’s unknown with creation of marketing strategies. And without the right strategy, tactics don’t make much sense.

The way I see this group is the way I’d want it to become… Namely, I read once in on of those business psychology books that it’s very beneficial for professionals to have their own mastermind group, where they will gather regularly and brainstorm on solutions of the problems any of the group member might have. I personally, find it fascinating and a great way to share our knowledge mutually and help each other with advises, ideas, information sharing and similar.

More on this topic is yet come… :). Till then, stay in a good health, happy and prosperous!

Tag: IT in marketing

SEO Tools for Small Businesses

Want to increase your ranking on Google Search and other search engines? Here’s how you can do it!

How to improve ranking on Google and other search engines with SEO?

Mastermind Networking