Want to learn Digital Marketing but feeling overwhelmed by so many sources, tools and new tech’s?
Hello there! Are you struggling to keep up with constant progress and innovation of the Digital Marketing and IT field? If that’s a comfort for you, the rest of us are struggling too. Well, what can I say. We definitely need to have some focus and learn from the best sources. My God, but what are the best sources to learn from? How to choose from so many of them? Well, this is the world we are living in now and we definitely need to adapt to it. You are in a bit better position than small businesses who are just switching from traditional to digital. There’s a long way to go, but with a help of an expert from this field you’ll definitely skip so many long steps in this process.
In order to help you, at least a bit, in choosing the right sources to gain knowledge in this field, I’ll share some suggestions with you. It might help some of you out there. I know how it feels to be stuck and overwhelmed by different sources of information, not knowing what’s your next move. Sometimes, all we need is a little support and some guidance.
So, here we go. First of all, remember – there is no other way to learn but by “step by step” method. Unfortunately, it really takes a lot of time, effort and patience to learn a new skill. Especially, when something you are learning keeps changing, almost on a daily basis.
Now, it all depends where are you starting at. Are you already knowledgeable in this field or you are just starting. Let’s assume you have a start-up company and you have no idea about how to market your product or service. If you did everything right, then you already have a marketing plan as a part of your business plan, and marketing strategy, as a part of your marketing plan. Now, digital marketing should be definitely incorporated in your marketing strategy. If you’re still not aware of it, your customers are searching for your product or service online and they will choose to visit and buy from those who have online presence, who are close to their homes or have some kind of special offers.
A study at MIT found that companies that have embraced digital transformation are 26% more profitable than their peers! Therefore, you should be definitely taking advantage of this huge opportunity by digitally transforming your business!
Now that you are aware of it, you may want to learn more about it and once you enter the digital world, you’ll definitely feel overwhelmed by information from so many different sources and kind of stuck in defining your next move. Here’s a piece of advice for you. As a new business, you must have already chosen a name for your business. Let’s hope that you checked whether there’s a domain for your website available under your business name. Domain is the name you choose for your website and it’s either free or you need to pay for it. Now, there are a lot of providers of a web hosting service, but I would recommend as a reliable one, with acceptable price and 24/7 support – Bluehost. You can order your free domain through Bluehost and their affordable web hosting services by clicking here.
Remember, your website is a business card for your business. Next thing is your logo and slogan. If you already don’t have one, you should engage a graphic designer to create one or you can try to create it yourself. You can do that by downloading a free mobile app for Logo design. There are many of them available, like: Logo Maker, Logo Maker Plus, Logo Maker Pro, etc. Logo is a symbol made up of text and images that represents your company, your brand. It makes you recognizable on the market, makes you stand out from the competition and identifies key information about your business. A logo builds brand recognition. If you think of any famous brand, let’s say Nike or Amazon, their logos are instantly recognizable even if the name of the company isn’t attached to it. Now, there is so much to be told about logo. Let’s just touch one aspect of it – its color. Behind every color stands a psychological meaning. Colors impact our emotions and our feelings. If you choose the right colors for your logo, you can attract customers and vice versa. Colors can make us happy or sad. For example, yellow is cheerful, green is calming, it also symbolizes health, wealth and it relaxes us, blue is calm and spiritual, purple is associated with creativity etc. However, color is not completely agreed on universally and can appeal differently to individual countries. In brief, there’s a whole science behind it. Slogan is a catchy phrase or a motto that describes your company’s mission. For example, Nike’s slogan is “Just do it!”, BMW – “The Ultimate Driving Machine”… At the end, why do you need a logo and slogan, well, it’s because you want to build a brand – to be recognizable on the market and to keep building your company’s value on it.
You can also read:DigitalMedia – Social Media – what’s your online presence?
Already have website, logo, slogan, brand?
Should you promote your products on Facebook, Twitter, LinkedIn, Instagram, Snapchat or Pinterest?
Now that you’ve established your company, with a chosen business name, logo and slogan, you can slowly enter the digital world. Next step is to create a website for your business. As already said, it’s your business card. Nowadays, it’s unimaginable not be present online. Customers are searching for your online presence in order to check for your credentials. Your website is their first impression about you. Next step is to create social media accounts. Now, it also depends on a type of your business which social media you’ll use for promotion. For example, if you are focused on an end user of your products, you’ll use Facebook, Instagram, Snapchat or Twitter. It depends on your customers profile, their demographics, such as their age and similar. According to the eMarketer, Millennials (age range from 18 to 35) and GenX (38-53) are using more Facebook than Teens (age 12 to 17). Besides Facebook, GenX are using Instagram as well. On the other side, Teens number one social media platform is Snapchat while Instagram is on the second place. If you are a business to business oriented company (B2B) then you will most likely use LinkedIn etc. Baby Boomers (54-62) favor Facebook and Pinterest.
All set, now you have your website and social media accounts. Next step is to promote your business in the way that each of your social media platforms is serving as a lead generator for your business and can land your customers to your company’s website. More followers equals more prospects i.e. customers. You should, of course, pay attention on a period of day when you are posting on social platforms as well. I’ll write more about it in one of my next blog posts. You know what I think about when should you start your online presence? The answer is simple – YESTERDAY! If you’re already not there – you should definitely have a feeling of urgency to act now.
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